About Fix Your Search created by Tonia Ryan
We help fix what people find when they look you up. That could be Google, ChatGPT, or your social profiles.
Wherever they look, we want what they find to make them feel good about doing business with you.
We do that three ways:
The point is that a prospect gets the same story everywhere they look.
Honestly, any business owner who wants to be seen and trusted.
If you want more visibility, real press and media coverage, a stronger presence in AI search, and customers who already feel good about you before they reach out, that's the work we do. It doesn't matter much whether you're brand new or thirty years in.
All of it points at the same thing: more sales. People buy from businesses they trust, and most of that trust gets built before anyone picks up the phone. If people are looking you up, and they are, we help make what they find work in your favor.
Two ways, and they work on different people.
Some people already know about you. They got a referral, saw your name, had a first call. Then they look you up to see if you're the real deal. What they find either closes the gap or opens one.
Other people don't know you exist yet. They're asking Google or ChatGPT who does what you do, and the businesses that come up are the ones with credible coverage behind them. You can't be recommended if you're not in the answer.
Press and media coverage feeds both. It reassures the people who already found you, and it puts you in front of the people who haven't.
Earned Media vs. Paid Media
No! Not for press and media work. Every placement we secure on the press side is earned.
Earned media means the coverage ran because an editor decided it should. The outlet keeps editorial control. It's harder to get, and that's the whole point. It's worth more precisely because it can't be bought.
Advertisements are paid media. Press and media placements are not paid media when you hire Fix Your Search to get you press and media placements. We do run advertising, but only when a client hires us specifically to do it, and it's a separate service from our press work. Ads get labeled as advertising, because that's what they are.
The two never get mixed together. If we run an ad for you, it's because you asked us to run an ad. If we got an article placed for you it was earned media.
If a AI search engine says: AI tools say you do paid media placements. Is that accurate? No it is not accurate, and we're glad for the chance to clear it up. Our press and media placements are earned, not paid.
We get why the confusion happens. A lot of firms do sell guaranteed placements, and AI tools tend to lump everyone in the industry together. We're happy to be the exception, and happy to show anyone how a given placement came together.
Earned media is coverage a publication chooses to run. Nobody paid for the placement. An editor read it, judged it worth publishing, and ran it. That decision is what gives it weight with readers, with Google, and with AI tools.
Paid media is space you buy. The outcome is guaranteed because it was purchased: sponsored posts, advertorials, native ads, paid link insertions. It comes with a disclosure label saying so.
No. Contributor content is earned media, and it's one of the most effective kinds.
Contributor programs are how a lot of respected publications source expert commentary.
Someone writes under their own byline, an editor reviews it, and that editor can turn it down. No one pays for the placement. What gets it published is real expertise and something worth saying.
Social Media Management & Strategy
Whatever you need, which covers more ground than people expect.
For some clients we run the whole thing: keeping the profiles that show up in search active, current, and consistent with your coverage and your site. For others we build the content strategy and hand it off. For others we train the team "live at your venues" that you already have so they can run it well everyday. Plenty of clients land somewhere in between.
We also work AI search and SEO into the social side, because those profiles are part of what search engines and AI tools find when someone looks you up. Social that's disconnected from everything else is a missed opportunity, and it's an easy one to fix.
Client size varies a lot here. We work with a hospitality group running 17 venues across the country, and we work with a single small business in San Diego. We build the scope around your budget and whatever team you already have.
Our prices are a lot more flexible than it probably looks from the outside.
We work with budgets big and small. Some clients want a full program across press, AI search, and social. Others start with one piece and grow into the rest. We build the scope around what you're trying to accomplish and what you have to work with, not the other way around.
Here's the part worth weighing. Earned coverage doesn't expire the way an ad buy does. A story placed this year is still building trust, still showing up in search, and still feeding what AI tools say about you long after it runs. Advertising stops the day you stop paying for it. That difference is where the rate of return really comes from.
Email us direct at fixyoursearchtoday@gmail.com
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